2009 New York Events

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Press Release

New York Kids "Kick Butts" on March 25
Health Advocates Urge Congress to Crack Down on Tobacco Marketing to Kids

WASHINGTON, DC (March 19, 2009) — Kids across New York will rally against tobacco on March 25 as they join thousands of young people nationwide for the 14th annual Kick Butts Day, sponsored by the Campaign for Tobacco-Free Kids.  Hundreds of events are planned across the nation.

This year, Kick Butts Day is raising awareness about continued tobacco marketing to kids and the need for Congress to crack down on these harmful practices by passing legislation granting the U.S. Food and Drug Administration (FDA) authority to regulate tobacco products.

Kick Butts Day comes on the heels of a new study by the Centers for Disease Control and Prevention (CDC) that demonstrated how tobacco marketing continues to influence kids.  The study found that youth smokers overwhelmingly prefer the three most heavily advertised cigarette brands — Philip Morris' Marlboro, Lorillard's Newport and R.J. Reynolds' Camel.  These brands were preferred by 78.2 percent of middle school smokers and 86.5 percent of high school smokers.  Marlboro is preferred by more high school smokers, 52.3 percent, than all other brands combined.

To protect kids from tobacco addiction and save lives, health advocates are urging Congress to pass legislation granting the FDA authority to regulate tobacco products.  The House Energy and Commerce Committee passed the legislation earlier this month.

Among other things, this legislation would crack down on tobacco marketing and sales to kids.  It would limit tobacco advertising in stores and in magazines with significant teen readership to black-and-white text only, eliminating the colorful images that depict smoking as cool and glamorous.  It would ban outdoor tobacco advertising near schools and playgrounds; end tobacco sponsorships of sports and entertainment events; and require stores to place tobacco products behind the counter.

"We hope Kick Butts Day will inspire our nation's leaders to take long-overdue action to protect our children from tobacco and save lives," said Matthew L. Myers, President, Campaign for Tobacco-Free Kids.  "Tobacco products are the No. 1 cause of preventable death in the United States, yet they have escaped even the most basic regulation to protect public health.  It's time for Congress to end this special protection for the tobacco industry and protect our nation's kids and health instead."

In addition to the marketing restrictions, the bill before Congress would require larger, more effective health warnings on tobacco products; ban misleading cigarette descriptions such as "light" and "low-tar;" strictly regulate all health claims about tobacco products; require disclosure of the contents of tobacco products; and allow the FDA to mandate changes in tobacco products, such as the reduction or removal of harmful chemicals.

At the state level, health advocates are urging governors and legislators to adopt proven measures to reduce tobacco use and exposure to secondhand smoke, including higher tobacco taxes, smoke-free workplace laws, and well-funded programs to prevent kids from smoking and help smokers quit.

Since the 1998 tobacco settlement, tobacco companies have nearly doubled their annual marketing expenditures, from $6.9 billion in 1998 to $13.4 billion in 2005 — more than $36 million per day, according to the Federal Trade Commission. In New York, tobacco companies spend $443.8 million a year to market their products. 

Nationwide, tobacco use kills more than 400,000 people and costs the nation $96 billion in health care bills each year, and 20 percent of high school students smoke.  In New York, tobacco use claims 25,400 lives and costs the state $8.17 billion in health care bills a year, and 13.8 percent of high school students smoke.

Featured Events

On Kick Butts Day, kids turn the tables on Big Tobacco with events that range from “They put WHAT in a cigarette?” demonstrations to mock-funerals for the Marlboro Man to rallies at state capitols. Activities in New York include (all events are on March 25 unless otherwise noted):

Students from Herricks High School in New Hyde Park will be observing Kick Butts Day with anti-tobacco stations during the lunch periods.  Some of the stations will include a graffiti wall with a display of powerful messages about tobacco’s toll on them and loved ones.  A caricature artist will also be demonstrating the effects of smoking on one’s appearance.  Time: 10 AM.  Location: 100 Shelter Rock Road, New Hyde Park.  Contact: Allison Sitzman (516) 523-7691. 

On March 24, the Petrides Against Cancer Society from the Michael J. Petrides School in Staten Island will commit to be tobacco-free and encourage peers and loved ones to quit smoking by constructing and signing a pledge wall.  On a graffiti wall, the students will have the opportunity to write and display their powerful messages about tobacco’s toll.  Time: 8 AM.  Location: 715 Ocean Terrace, Staten Island.  Contact: Gary Giordano (718) 354-6359. 

Students from Marcellus High School in Marcellus will host the Kick Ball intramural finals to encourage parents and students to remain tobacco-free.  Also, at the entrance to the school, students will be constructing a human wall holding signs for Kick Butts Day with cigarette and tobacco facts.  Time: 7:15 AM.  Location: 1 Mustang Hill, Marcellus.  Contact: Megan Auge (315) 673-0298.

At Sequoya Middle School in Holtsville, students will display 1,200 pairs of shoes on the school’s front lawn to represent the 1,200 people who die each day in the U.S. from tobacco-use and secondhand smoke.  Students will also be constructing a pledge wall to commit to be tobacco-free.  Time: 8:30 AM.  Location: Sequoya Middle School, 750 Waverly Avenue, Holtsville.  Contact: Lori Hewlett (631) 207-7100.

Students from Baldwin Senior High School in Baldwin will be educating their peers and community about the dangers of tobacco use through t-shirt, poster, song and commercial contests.  Additionally, students will be able to “Adopt-a-Smoker” and directly assist a loved one to quit smoking.  Booths in the school’s common area will also educate the school community on the effects of using tobacco.  Time: 8:30 AM.  Location: 841 Ethel T. Kloberg Drive, Baldwin.  Contact: Gregg Kelley (516) 377-9227.

 

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