Getting Noticed

Here are a few tips taken from the Kick Butts Day 2012 guide to help your events get noticed in your community!

Why is media attention so important?

Media coverage can:

• Publicize your event so more people will be there to support it.

• Educate thousands of people about your issue and your message.

• Inspire more people to follow your lead and get involved in taking on tobacco companies.

• Attract the attention of public officials who determine tobacco-control policies.

How do I start?

• Register your event

• Develop your message: Why are you doing your event?

• Choose your media contacts and get in touch with them.

• Grab reporters' attention with media advisories, media alerts, press releases, press kits and more: Develop written materials so you’re prepared when the press asks for more information. This could include quotes in your press release, facts about the specific issue and examples of how this problem affects your community.

• Make your activity eye-catching to attract crowds and cameras: Think about the types of news stories that everyone likes, or YouTube videos that go viral. Try to add these elements to your event. The more people who see it — the more successful it will be!

Visit the Media 101 page to get specific steps to having successful media presence at your event, including how to hold a press conference, write an op-ed and talk to media.

Getting Noticed

• Register Your Event
• Promote Your Event in the Community
• Promote Your Event to the Media
• Share Your Photos