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Quick & Easy
Are you sick of Big Tobacco’s lies and manipulation? Get your thoughts out on paper… a lot of paper!
A long roll of paper or large surface you have permission to graffiti, markers or paint, a fact sheet
Before the Event:
During the Event:
After the Event:
Take a 1DayStand against tobacco on your college campus by going tobacco-free for a day! Raise awareness about tobacco and build support for a tobacco-free campus.
Posters, table tents, communications toolkit from 1DayStand.org.
Considering 99% of smokers start by age 26, college and university campuses are a critical target for tobacco use prevention and cessation efforts. More than 1,500 campuses nationwide have a 100 percent smoke- or tobacco-free policy in place, but many more still need to create change. In celebration of Kick Butts Day, the Tobacco-Free College Campus Initiative (TFCCI) is encouraging campuses to take a 1Day Stand. 1Day Stand events encourage college campuses to adopt a tobacco-free policy for one day.
Before the Event
There are lots of fun, easy and engaging ways to get your campus to go tobacco-free for one day! Check out the How-To-Guide on 1DayStand.org to get specific suggestions for 1Day Stand outreach activities and identify which activities you want to implement.
While instructions may vary depending on activity, generally, you’ll need to:
After your 1Day Stand is complete, there’s still work to do. Use the event you hosted to encourage campus administration to sign on to the Fresh Air Campus Challenge or TFCCI Challenge.
Tobacco 101 Jeopardy
The goal of this activity is to provide an educational resource and interactive game to increase your group’s knowledge on the tool of tobacco.
Five of the six categories in the Jeopardy PowerPoint game have already been filled with questions as it relates to each category. The sixth category, Tobacco In your State & Locality, has been left blank so that you may personalize the questions to correlate to your state, county, or community. Use this link to create questions for the sixth category Tobacco in Your State & Locality or change the title for the sixth category all together and customize it to include questions that relate to a current program or initiative you’re working on with your group.
Use the downloaded Jeopardy Host Question/Answer Guide & Scorecard to develop your 5 questions and answers. Then just add them into the What is Tobacco? Jeopardy PowerPoint Game and you are good to go. Don’t forget to add some of the new content to the end of the What is Tobacco? Tobacco 101 intro to Jeopardy Training PowerPoint template to round out the training opportunities with your group.
Note: The What is Tobacco? Tobacco 101 intro to Jeopardy Training PowerPoint is a 30+ Minute training tool which included answers for each question in the Jeopardy game (minus descriptions for the sixth category that you will customize for your state, county or community etc).
Speaking Truth for the Unspoken
Take it to the streets with this creative activity designed to get visual and bring attention to the toll of tobacco and tobacco industry marketing. Chalk the walk with the cold, hard truth and bring the facts to your community so that we can #FinishIt!
Sidewalk chalk, a sidewalk or parking lot in a high traffic location, tobacco industry facts and quotes
Want to elevate your activity? Take photos and upload them to your social media channels using the hashtag #FinishIT to create an online presence to reach a broader audience.
Here are some examples of what you can do:
Visuals can be incredibly powerful, but they’re the most powerful with a call to action. Make sure you provide enough context and information so that your community can take real action to reduce the toll of tobacco. Once you’ve captured their attention with a powerful visual about the problem, give them ways to be part of the solution.
Focus on Big Tobacco: A Point of Sale Photovoice Project
Activity created by
Tobacco use remains the leading cause of preventable death and disease in the United States, resulting in nearly 480,000 deaths each year. Despite the progress that has been made to curb the use of tobacco products, over 3,200 youth smoke their first cigarette each day in the US. About 3 out of 4 teen smokers become adult smokers, even if they plan to quit in the next few years.
The retail store, also known as the point of sale (POS), is the primary channel used by the tobacco industry to promote and market their products. In 2011 alone, the tobacco industry spent $8.8 billion, or about $1 million dollars an hour, marketing and promoting cigarettes and smokeless tobacco products, 89% of which was spent in the retail environment.Exposure to POS marketing and promotions has been shown to:
The photovoice process was created by Caroline C. Wang and Mary Anne Burris in the 1990s and was designed to be adaptable and accessible to diverse groups and issues. Through the use of photography, training, and a strong focus on community building, action, and collaboration, photovoice can bring about positive changes for both the individuals who are participating in it as well as their communities.
This guide uses the photovoice technique to expose the marketing strategies used by the tobacco industry and, by involving youth in the documentation process, to educate communities about the risk of this marketing. Education about the problem and exposing the industries’ tactics are critical components to help tobacco control advocates build support for and enact health-promoting policy interventions. Photos and visuals offer advocates a powerful tool to show others with decision-making power what the industry is doing at the point of sale.
The purpose of this guide is to support youth as they use the photovoice technique to limit the deadly influence of tobacco marketing and products on their communities. Facilitators can use this guide to help youth identify problems and generate strategies. Youth can then share their findings with their peers, community leaders, and others who have decision-making power.
At least five sessions, with each session lasting two hours and taking place once a week. Between sessions, youth will visit stores to identify and take pictures of POS marketing strategies used by the tobacco industry.
Before the Activity
This guide provides information about how to implement a photovoice project focused on point of sale. The guide provides lesson plans that can help you facilitate a 5-session project with high school-aged youth.We encourage you to adapt this guide to meet the skills, interests, and needs of youth with whom you work.
Preparation time for each session will vary depending on how knowledgeable members and facilitators are with POS issues and the group members’ familiarity with one another. We estimate at least two hours of planning per session.
During the Activity
This project is divided into three general phases:
In this guide you will also find sample lesson plans that could be used in each phase. The sample lesson plans correspond to a project that takes place over five sessions, with each of the first four sessions lasting two hours. The final session is described in less detail because its objectives and specific steps will vary greatly depending on the specific action that your group chooses. We recommend that youth take pictures between sessions #1 and #2 and again between sessions #2 and #3. If possible, consider planning a project that lasts longer than five sessions, as this will allow youth more time to learn about POS issues and photovoice, take and discuss pictures, and plan actions they can take.
After the Activity
Taking Action is a key part of the photovoice process! This guide includes instructions on how youth can decide what they think needs to be addressed, identify decision-makers and key stakeholders, and develop a strategy for sharing and presenting their findings.
Get up on your soap box and spread the word of big tobacco’s lies and deception! Use your voice to draw a crowd in this creative, engaging activity by Reality Check of New York.
Sturdy box or stool to stand on, talking points, paper/poster and markers
Before the Activity:
During the Activity:
After the Activity:
Remember, this is a performance, not a lecture! Be BIG! Be passionate! You are there to inform.
Not a Replacement
Are you just a replacement for the 1,300 American customers Big Tobacco loses daily to tobacco-related illnesses? Or are you something more than a replacement? Tell Big Tobacco with this creative “selfie-statement” campaign.
This great activity originated from SWAT Florida and is now this year’s Signature Activity. Join thousands of youth and tell Big Tobacco and the world that you are #notareplacement.
Tobacco kills 1,300 Americans every single day. That is 1,300 American consumers who are no longer purchasing products from tobacco companies. The tobacco industry understands the long-term effect of this daily loss of customers and, to keep replenishing its customer base, has marketed its products aggressively, particularly to youth. In fact, one tobacco industry document actually describes youth as “replacement smokers.” Why? Because Big Tobacco needs to replace their customers who become addicted and die from their products.
Despite recent successes in fighting Big Tobacco, we still see tobacco companies marketing their products to teens through point-of-sale advertising, new products designed to appeal to youth and innovative online strategies. Each day more than 2,800 kids under the age of 18 try smoking for the first time, and another 700 kids become regular smokers.
It is time to use the tobacco industry’s own words to empower youth and community members to stand up to Big Tobacco and declare that you are #notareplacement. Are you with us?
This campaign is designed to involve youth with any level of knowledge about Big Tobacco, from those just learning about the tobacco industry’s marketing tactics to those well versed in their tricks.
These campaign activation strategies are a guide to engage youth in multiple settings and can be used as stand-alone activities or in conjunction with other planned activities.
Prepare a final news release to highlight the success of the campaign. Check out the Promote Your Event to the Media page for tips.
Advocate Against Youth Targeting
Do you know what tobacco products and candy have in common? Both are marketed to youth.
Smoking remains the leading cause of preventable death in the United States because it may lead to cancer and heart disease. Smoking causes more than 443,000 early deaths per year, amounting to 5.5 million years of potential life lost. Point of sale, or tobacco marketing at retail locations, has been a primary venue for tobacco industry advertising and promotions. Exposure to point of sale advertising and promotions prompts smoking initiation, encourages tobacco use, and undermines quit attempts.
Youth are three times more sensitive than adults to tobacco advertising. Tobacco marketing is also designed to target youth by using imagery that appeals to young children and adolescents. Specifically, tobacco products are packaged to look similar to products that appeal to youth, such as candy; and products and advertisements are placed where they are highly visible to youth. These tactics work: each day, almost 4,000 youth in the United States try their first cigarette and an additional 1,000 youth under age 18 become new, daily smokers.
The purpose of this activity is to teach youth the marketing strategies tobacco companies use to appeal to youth, and how these strategies influence kids to start smoking and take up this dangerous addiction.
Participants will play two indoor games designed to teach them different strategies the tobacco industry uses to target youth and the damaging effects of these strategies. Each game culminates in the production of a visual display that your youth group can use to advocate for stricter tobacco marketing policies.
Printed activity materials, poster board, colored pencils/pens/markers, and stickers/push pins/glue/tape for visual display.
Memory Match is designed to teach youth how the tobacco industry packages products to look similar to other products that appeal to youth, such as candy. After playing the game, have a discussion with the group to make sure the youth understand why the tobacco industry is packaging products this way and what the consequences are for their age group.
The following should be discussed with the group: Tobacco marketing is designed to target youth by using imagery that appeals to youth and adolescents. This advertising results in misconceptions about the harmfulness of the products, affects youth’s recognition of particular brands, develops positive attitudes about smoking, creates intentions to smoke, and increases smoking behavior.
Use the following questions to facilitate the discussion:
1-2 Weeks Before Event:
Day of Event:
Set up Memory Match
Print the pairs of tobacco and candy products on the following pages in color. Cut around each image and paste it to heavy weight paper (such as index cards or construction paper so that you cannot see the image through the back of the paper).
Play Memory Match
Spot the Strategy is designed to help youth recognize and think critically about how and where retailers place tobacco products in their stores. After playing the game, have a discussion with the group about how tobacco products and advertisements are designed to target youth by being placed where they are highly visible and by associating tobacco with youth centric products such as candy. Be sure the youth understand that this practice manipulates youth into falsely thinking tobacco is a fun and harmless product, which in turn leads to tobacco initiation and use.
Set up Spot the Strategy
Print the activity sheet on page 7 in color for each student and provide each student with a pen or pencil.
Play Spot the Strategy
Build a visual display
Instruct the group to build a visual display to show their parents and/or teachers what they learned while playing the game. For example, place each pair of tobacco and candy products on a poster board or medium of your choice. Decorate the board however you or the group choses. The visual display will illustrate the abundance of ways the tobacco industry packages products to appeal to youth.
Walking Tobacco Audit
Can you guess how many tobacco retailers kids in your community see on their way to school? Don’t know? Here’s your chance to find out.
Audit form, audit guide, route map, clipboards, pencils, digital camera, poster board, stickers/push pins for visual display, comfortable walking attire.
Point of sale (POS), or tobacco marketing at retail locations, has been a primary venue for tobacco industry advertising and promotions. Exposure to POS advertising and promotions prompts smoking initiation, encourages tobacco use, and undermines quit attempts.1,2 Youth are three times more sensitive than adults to tobacco adverstising.3 Each day, almost 4,000 kids in the United States try their first cigarette and an additional 1,000 kids under age 18 become new, daily smokers.4 That’s over 400,000 new underage daily smokers each year.4 The purpose of this activity is to raise awareness of youth exposure to tobacco marketing.
A walking tobacco audit offers youth a chance to see how many tobacco retailers and how many tobacco advertisements are located along their route to school. Participants will identify the number of tobacco retailers along the major routes to school and tally the tobacco product names, brands, and prices that can be seen from outside those stores. Youth will take photographs of tobacco advertisements to create a visual display of their findings.
3-4 Weeks Before the Event
1-2 Weeks Before the Event
Day of the Event
After the Event
Q: What if I don’t live in an urban environment?
While the activity is best suited for an urban environment, you can certainly lead your youth group on a walking audit of tobacco retailers if you live in other locations. Keep in mind that you may not encounter as many tobacco retailers and/or advertisements.
Q: What should I do if a store owner wants to know what we are doing?
You are only observing advertisements that are visible from outside of the store. If someone questions what you are doing, let them know that your group is working on a project to learn more about advertising in your community. You may consider letting the store owner know what your group is doing when you arrive at the store.
Q: What if I have more than 6 participants?
To ensure the safety of the participating kids, this activity is best suited for groups of 4-6 kids. Larger groups should be divided into subgroups for the walk and each subgroup should audit a route for a different school in your community. The subgroups can then come back together to discuss what they saw as a larger group.
Q: How long will it take to complete the walk?
The total time may vary, but the audit should take 1-2 hours to complete. The debrief should take 1-2 additional hours to complete. It may be more feasible to break the activity up into two sessions on different days.
Q: How do I choose a good route for the activity?
The walking audit is meant to be done during the day so we suggest a route that is safe and easily walkable by a large group. You may consider choosing a route along the designated school walk zones or bus routes, but make sure there are tobacco retailers. The event coordinator should walk the route before the event to ensure that it is suitable.
Q: Do we need to have a digital camera(s) and camcorder for this activity?
Yes, digital or disposable cameras or smartphones with cameras are required for the activity. Photographs will be used to create your final visual display. A camcorder is optional, as you may wish to create a video documenting your activity.
Q: Where can I find more information about POS marketing and advertising?
CounterTobacco.org has a lot of great resources to learn more about tobacco marketing and policy solutions.
Tobacco Retailer Nation
Pictograph comparing the number of tobacco retailers to the number of fast food restaurants
Communities are saturated with fast food restaurants. But how about tobacco retailers? What if our Fast Food Nation is really more of a Tobacco Retailer Nation? Find out how your community stacks up with this activity
Computers with internet access
Tobacco use is the leading cause of preventable death in the United States, contributing to more cases of disease, disability and death than poor nutrition.1 The prevalence and placement of tobacco retailers plays a major role in the epidemic of tobacco related illness in the United States.2 Tobacco retailer density—the number of outlets selling tobacco for a given geographic location or population size—and its accompanying barrage of tobacco product advertising, tempt smokers trying to quit and new smokers alike, by cueing them to smoke and making cigarettes easily accessible.3 Research has shown that higher tobacco retailer density is positively correlated with smoking by both adults and adolescents.4,5 It is estimated that one half million stores in the U.S. sell cigarettes and, all too often, these stores are located near schools and other areas that youth frequent.3,4 The purpose of this activity is to increase awareness about tobacco retailer density in your community.
Participants will map tobacco retailers and fast food restaurants in their community. This activity will show the density of tobacco retailers—the number of outlets selling tobacco for a given geographic location or population size- compared with fast food restaurant density. This exercise can create a compelling argument and visual evidence to limit the number of tobacco retailers.
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