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Kick Butts Day is a program of the Campaign for Tobacco-Free Kids

Make a #NotAReplacement Selfie Statement

Tobacco kills 1,300 Americans every single day. So how do tobacco companies stay in business if all their customers are dying? According to tobacco industry documents, they aggressively market their products and seek “replacement smokers," specifically teens.

Despite recent successes in fighting Big Tobacco, we still see tobacco companies marketing their products to teens through point-of-sale advertising and new products designed to appeal to youth and innovative online strategies. Each day, more than 2,800 kids under the age of 18 try smoking for the first time and another 700 kids become regular smokers.

It is time to use the tobacco industry’s own words to empower youth and community members to stand up to Big Tobacco and declare that you are #NotAReplacement. Are you with us? Here's how you can participate in our selfie statement campaign.



  1. Personalize a "Not A Replacement Selfie Statement" with a description of who you are and what you represent. For example, “I am Not A Replacement, I AM an artist."
  2. Take a picture of yourself holding your "Selfie Statement."
  3. Share on social media:
    • Facebook: Post your photo on our timeline ( using the #NotAReplacement hashtag.
    • Twitter: Tweet your photo and use the #NotAReplacement hashtag.
    • Instagram: Post your photo or video using the #NotAReplacement hashtag.

We've created an online photo gallery using images with the #NotAReplacement hashtag (see the gallery at the bottom of the page) -- and we may use yours -- so check back and look for your photo.

Don't have Facebook, Twitter or Instagram? Email your photo to and we'll post for you in our #NotAReplacement hashtag gallery.

Ready to post your self-e statement? Use one of these sample messages to caption your selfie and let Big Tobacco know you are #NotAReplacement!

Special thanks to SWAT Florida for creating this event.

NEW: Try our selfie statement generator!

You can follow the instructions above to make a #NotAReplacement selfie statement OR check out our NEW selfie statement generator that you can use on your phone or computer. Take/upload a photo, make your statement and share on social media with a few simple steps.

Launch the Selfie Statement Generator

Real-Time Feed of #NotAReplacement Selfie Statements

Questions? Need help?