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Kick Butts Day is a program of the Campaign for Tobacco-Free Kids

Photo Gallery

Tobacco Targets Me

Show the world what you see

Big Tobacco's methods are tricky, and not everyone realizes that kids are still being marketed to. That's why we've asked youth across the country to take photos of tobacco as they encounter it in their daily lives and post them to Instagram with the hashtag #tobaccotargetsme. Get involved!


Getting Involved

We've made tremendous progress and cut youth smoking in half since 1997. But tobacco companies still spend $8.5 billion a year to market their deadly and addictive products. That's more than $23 million each day. And much of this marketing is targeted to kids.

Use your smartphone to take pictures of tobacco marketing that you see in your daily life. Then upload them to Instagram and tag them with the hashtag #tobaccotargetsme. Be sure to include a brief description: Where did you take the picture – and how is it an example of Big Tobacco targeting kids?  (Note: Make sure your Instagram is set to share your photos publicly so they will appear in the gallery!). Learn more.

Don't have Instagram?
It's easy to download Instagram from the Apple App Store or from Google Play. Learn more.

Help! My pictures aren't showing up in the gallery!
It may take a few hours for your images to appear in the gallery. The Kick Butts Day Team needs to approve the images  to make sure that we're not posting inappropriate or irrelevant materials.

Other reasons why your images aren't showing up:

You may have mis-typed #tobaccotargetsme (An easy mistake on a small keyboard!)

You may have set your sharing settings to "Private". Learn more about taking and sharing Instagram photos.

Don't have a smart phone or don't want to work with Instagram?
Email your photos with a brief description and the city and state where you took the photos. Make sure to include your first name so we can credit you.

Want to show even MORE people how the tobacco industry is targeting youth in your community?
Upload your picture (without the Instagram filter) to the Counter Tobacco gallery!


Please note: Because of the technologies that allow us to pull these images from Instagram, you'll need recent versions of Firefox, Safari, or Chrome and MS Internet Explorer 9 (or newer) to view these images. We apologize if this causes any inconvienience.

Questions? Need help?