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Kick Butts Day is a program of the Campaign for Tobacco-Free Kids

Kick Butts Blog

Join our growing #NotAReplacement gallery and take a stand!

Posted by Erica Olmstead on 12 Feb 2015

Tobacco kills 1,300 Americans every single day. So how do tobacco companies stay in business if all their customers are dying? According to tobacco industry documents, they aggressively market their products and seek “replacement smokers," specifically teens.

Since 1996, Kick Butts Day has been empowering young people to stand out, speak up and seize control against Big Tobacco. This year, in honor of 20 years of kicking butts, we are encouraging young people around the world to unite through our signature activity and make a (selfie) statement letting Big Tobacco know that they are #NotAReplacement for the thousands of people tobacco products kill daily.

Today, we launched our #NotAReplacement gallery of selfie statements being created by youth around the world. This low-cost, high-impact activity can be registered as a stand-alone Kick Butts Day Event or be incorporated into an existing event.

Make a (selfie) statement today and add your face to our growing gallery of supporters.

It is time to use the tobacco industry’s own words to empower youth to fight back. Are you with us?

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About Erica OlmsteadErica Olmstead currently serves as the Youth Advocacy Associate Director at the Campaign for Tobacco-Free Kids. Her tobacco control journey began as a youth advocate in New York 13 years ago.
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