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Kick Butts Day is a program of the Campaign for Tobacco-Free Kids

Kick Butts Blog

Big tobacco’s 7 slick tricks to target kids

Posted by Gustavo Torrez on 15 Mar 2016

Today is Kick Butts Day, and youth everywhere are standing up to Big Tobacco. We’re expecting more than 1,000 creative events across the United States and around the world.

The Campaign for Tobacco-Free Kids is proud to sponsor Kick Butts Day and fights every day to protect kids from tobacco addiction. We know that today teachers, parents, health advocates and many others will be standing with our youth and working to make the next generation tobacco-free.

Elected officials have an especially critical role to play by supporting proven strategies to reduce tobacco use – like higher tobacco taxes, strong smoke-free laws, well-funded tobacco prevention programs and raising the tobacco sale age to 21.

We’ve made amazing progress and cut youth smoking to record lows. But we can never let up in fighting tobacco because the tobacco industry never lets up in targeting kids. In fact, Big Tobacco spends $9.6 billion a year – more than one million every hour – to market its deadly and addictive products, and a lot of it is still aimed at kids.

For Kick Butts Day, we’ve produced this video about Big Tobacco’s 7 Slick Tricks to Target Kids:

Tobacco use is still the No. 1 cause of preventable death, killing 480,000 Americans each year and costing our country $170 billion a year in health care bills. Ninety-five percent of smokers began smoking before age 21.

Today, youth are taking a stand together by standing out, speaking up and seizing control against Big Tobacco’s slick tricks. We all kick butts in different ways and for different reasons, and together, we are making incredible progress in the fight against tobacco. It’s time to finish the job and make the next generation tobacco-free.

Find Events

Are you interested in learning about Kick Butts Day events happening near you? Check out our interactive map, as well as state press releases on featured Kick Butts Day events.

Share Your Story

Join us by sharing your story of how and why YOU kick butts on social media using the hashtag #iKickButts and check out our live gallery of leaders kicking butts.

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About Gustavo TorrezGustavo Torrez is the Director of the Youth Advocacy Program at the Campaign for Tobacco-Free Kids, and has been involved in the fight against tobacco for the past 19 years.
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