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Kick Butts Day is a program of the Campaign for Tobacco-Free Kids

Kick Butts Blog

Kicking Juul: Youth take action to reverse e-cigarette epidemic

Posted by Gustavo Torrez on 19 Mar 2019

This year, Kick Butts Day is focused on kicking Juul, the e-cigarette that has become enormously popular among youth across the country.

While cigarette smoking among high school students nationwide has fallen to 8.1 percent, e-cigarette use among high schoolers rose by an alarming 78 percent in 2018 alone – to 20.8 percent of the student population. In 2018, more than 3.6 million middle and high school students used e-cigarettes. U.S. public health leaders have called youth e-cigarette use an “epidemic” that is addicting a new generation of kids.

On Kick Butts Day, youth and health advocates are calling for strong action to reverse the youth e-cigarette epidemic. In particular, they are calling on the Food and Drug Administration, states and cities to ban all flavored tobacco products, including e-cigarettes in flavors like cotton candy, gummy bear and mango that tempt kids.

Learn more about Juul and the e-cigarette epidemic from the Campaign for Tobacco-Free Kids.

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About Gustavo TorrezGustavo Torrez is the Director of the Youth Advocacy Program at the Campaign for Tobacco-Free Kids, and has been involved in the fight against tobacco for the past 19 years.
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