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Kick Butts Day is a program of the Campaign for Tobacco-Free Kids

Kick Butts Blog

The Flavor Trap

Posted by Gustavo Torrez on 15 Mar 2017

March 15, 2017 is Kick Butts Day, and youth everywhere are standing up to Big Tobacco. We’re expecting more than 1,000 creative events across the United States and around the world.

The Campaign for Tobacco-Free Kids is proud to sponsor Kick Butts Day. We fight every day to protect kids from tobacco addiction. We know that teachers, parents, advocates and many others will be standing with youth today in the fight against tobacco.

Today, Tobacco-Free Kids released a new report that shows how tobacco companies are luring kids with candy-flavored e-cigarettes and cigars. There are over 7,700 e-cigarette and 250 cigar flavors to entice a new generation of kids into addiction, including flavors like cotton candy, gummy bear and cherry dynamite. These flavors are helping to fuel the popularity of e-cigarettes and cigars among young people. In fact, a recent study found 81 percent of kids who ever used tobacco products started with a flavored product.

We’ve reduced cigarette smoking to record lows, but these flavored tobacco products threaten to addict a new generation. Today, we urge our elected officials, especially representatives in Congress, to protect kids from all tobacco products. Together, we can win the fight against tobacco and make the next generation tobacco-free. Learn more at

Find Events

Are you interested in learning about Kick Butts Day events happening near you? Check out out ourinteractive map or read state press releases on featured Kick Butts Day events.

Share Your Story

Join us by sharing your story of how and why YOU kick butts on social media using the hashtag #iKickButts and check out our live gallery of leaders kicking butts.

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About Gustavo TorrezGustavo Torrez is the Director of the Youth Advocacy Program at the Campaign for Tobacco-Free Kids, and has been involved in the fight against tobacco for the past 19 years.
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